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Advertised Position

Trade Development Manager

Job Title: Trade Development Manager
Contract Type: Permanent
Location: Singapore
Industry: Retail
Reference: 7310
Contact Name: Donna Skinner
Contact Email: skinner.donna@gsp-asia.com
Job Published: 31 October 2019
Job Description

Key Responsibilities:

  • Accountable for the development and implementation of Trade Marketing and Brand Activation initiatives that align with the key Marketing agendas.
  • Lead annual campaign strategy planning, developing and tracking strategic & tactical trade plans and performance analysis to identify opportunities & issues that can impact on category, channel and customer.
  • Provide Senior Management with information and decision support by collating required data and producing reports/insights to facilitate the Trade & Brand Activation decision making.
  • Responsible of managing the cycle briefing process, dependency, risk management and quickly reacting against competitive threats if necessary.
  • Propose goals and KPIs for the programmes implemented and tracking of results.
  • Drive Trade & Brand plans including resources, budget management, scope and timelines.
  • Provide guidelines to the Trade Marketing Representatives regarding plannogrammes and merchandising materials.
  • Conducts regular reviews on what has been done, why and how, and bring about higher level of performance 
Key Requirements:

 

  • Minimum Bachelor’s Degree in Business / Marketing or related field
  • Minimum 4 years working experience in FMCG’s, Trade Marketing field or of similar capacity
  • Functional knowledge: Trade marketing, Customer engagement, Account management, Field operations, Experience in managing cycle planning, Marketing trends analysis skills
  • Managerial skills: Motivating, coaching and developing people, Developing and maintaining relationships with customers, external suppliers and commercial partners.
  • Selling, Negotiation and influencing.
  • Motivating, coaching and developing people.
  • Developing and maintaining relationships with customers, external suppliers and commercial partners.
  • Selling, Negotiation and influencing.

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