Advertised Position

Senior Marketing Manager

Job Title: Senior Marketing Manager
Contract Type:
Location: China
Industry: Corporate Functions
Reference: 7317
Contact Name: Macgyver Ng
Contact Email:
Job Published: 30 October 2019
Job Description

Key Responsibilities:

  • Work with product managers and technical leads to determine scope and priorities
  • Strategic planning to develop marketing strategy and tactics that support commercial team goal
  • Fully responsible for the route performance and lead team to work with counterparts to deliver business target including LF, Revenue target, and route P&L
  • Management of teams based across Hong Kong & Macau
  • Able to formulate comprehensive annual marketing plan, route marketing plan, and ad-hoc counteract plan for HKMO routes to deliver business targe
  • Close coordination with Sales and Revenue Management when planning and executing strategic marketing efforts to ensure commercial alignment
  • Planning and management of budget for the region in consultation with the full commercial team
  • Management of agency relationships appointed to drive integrated marketing, sales event activations, social media, SEM and PR
  • Overseeing the development of region-specific sales collateral and communications
  • Coordination with corporate communications / PR, and SEM teams
  • Participation in regular meetings with leaders in the region and at HQ to review initiative plans and performance
  • Measure success of initiatives by awareness and engagement amongst consumers and trade and sales commercial performance for the region

Desired Skills & Experience:

  • Bachelor’s degree in Marketing or a related subject (Master’s degree a plus)
  • Fluency in English and Cantonese (Spoken & Written) is a MUST and able to understand Mandarin
  • 8-10 years of marketing experience with a proven track record of successfully managing complex projects
  • Minimum of 2-3 years management experience leading and developing direct reports and team
  • A resident of Hong Kong, preferred if also hold Macau ID card
  • Globally-minded with knowledge and understanding of Hong Kong and Macau market a must
  • Experience in working with agencies and other partners in HKMO
  • Ability to work in a matrix organization supporting various stakeholders and relationships
  • Strong organizational and planning skills
  • Excellent presentation skills and written/oral communication skills
  • Job will require travel to South East Asia and flexible work schedule
  • Candidates with substantial marketing experience from FMCG / e-Commerce background are encouraged to apply

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