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Advertised Position

Senior Executive Marketing Communications

Job Title: Senior Executive Marketing Communications
Location: Singapore
Industry: Real Estate & Infrastructure
Reference: 6945
Contact Name: Jean Lin
Contact Email: lin.jean@gsp-asia.com
Job Published: 04 April 2019
Job Description

You will be responsible for the day-to-day functioning and uploading of content to all of all our client's digital assets, mobile app, social media pages and Rewards Programme.

Key Responsibilities:

  • Ensure that the Mall’s App & Web content is up-to-date and all functions are in good working condition
  • Understand and regularly engage the member & corporate affiliate database
  • Grow the membership active base via retention and acquisition drives
  • Analyse & improve the customer journey using data analytics on purchase and visit frequency
  • Continually research and identify opportunities for advancement of marketing automation features and capabilities including member targeting and personalisation
  • Plan and implement effective end-to-end marketing campaigns with a focus on O2O conversion
  • Regularly source for attractive tenant and partner rewards to house on the Mall’s App
  • Creation of content for Campaign / Rewards-specific eDMs
  • Perform ongoing updates of website, including copy, content and SEO
  • Manage and optimize display, paid social and SEM campaigns

Requirements & Experience:

  • Bachelor’s degree in Mass Communications/Marketing, or related field
  • Minimum 3 years’ experience in creating and executing email/app/rewards-related digital campaigns
  • Proven experience in employing email marketing best practices and applying segmentation direct marketing techniques
  • Strong understanding of database concepts and segmentation
  • Proficient in HTML for email marketing, Microsoft Word, Excel, PowerPoint, Photoshop and Google Analytics
  • Strong commercial acumen, preferably with retail and e-commerce experience
  • Enthusiastic, keen to learn, reliable and a team player with a passion for self-development
  • Self-driven, able to multi-task & work in a fast-paced environment to meet tight deadlines
  • Creative and possess excellent communication skills (written & verbal) as well as strong problem-solving skills

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